Set aside half a day to do this exercise. Focus on one thing and do it better than anyone else does. So, what is your USP? Twitter Facebook LinkedIn Flipboard 0. What is your unique selling proposition (USP)? One thing is certain IMO. It’s also a pleasure working with a marketing agency who understands the aviation industry; they were able to help us from day one, without much of a learning curve. Updated July 17, 2019. If you’re proud of offering your product in 50 subtly different shades of green, but your customers can’t tell the difference, that’s not a good choice for your USP. In my 30+ years in helping aviation businesses develop successful marketing campaigns, the issue clients immediately want to discuss involves marketing tactics – what are the best marketing tools to reach more potential customers? Here are some famous examples: Remember when creating your USP – don’t try to be better… Instead, try to be different! Know and understand your unique selling points and how they benefit the user. Previous Next. Behavioral marketing/Neuromarketing, Marketing. What is your USP? As previous post, you might already know about my upcoming project, which is the Syamsmentari Digital. Before you can discover what makes your product unique, you’ll need to know what else is available for your prospective customers. Answer this question for the consumer, … Identifying your USP takes quite a bit of time and research, but without the research, you are selling just another commodity. Do you even think it’s important to have a USP? If you type in 'hiking boots' or 'walking stick' on Google, you'll immediately be met with thousands of different options to choose from, available from all over the world. What makes your tourist area or business unique, different, different and different from the competition? Your USP (Unique Selling Proposition) is the essence of your marketing. You’ve pulled together quite a lot of information by now. Personal Branding Blog July 2, 2018. What is Your USP? USP stands for Unique Selling Proposition and it is the backbone of all effective sales and marketing. So tonite, on my way home, I reached out to a former friend and colleague who is … The moving supply company, for example, may create a USP that says simply, "Sturdy … What is your USP? Wendy Connick is a former expert for The Balance Careers. Unfortunately, that’s not always enough. That is what Howard Schultz; the founder of Starbucks Coffee did. Whatever it is that defines you, is uniquely yours, is known as your USP (Unique Selling Proposition; or Unique Selling Point). USP is the factor or benefit that makes your station different from (and better than) other stations in the market. What new capabilities or services can we add that will make a noticeable impact? What is your USP? What selling points do these competitors promote? It's what you offer that no-one else does in your market - whether that's higher quality, a lower price, a better customer experience or a new technological innovation. You can also search for reviews of your competitors’ products as your own. Communicate it. Continue reading By Shopmatic 5 February 2020 No Comments. I would not hesitate to recommend Aviation Marketing Consulting to anyone seeking marketing services and expertise. https://www.simonjordan.com/ So what is your USP? 1. In fact, the USP Reeves created for M&M Candy, “It melts in your mouth, not in you hand,” is still used today. Your competitors may offer the similar products or services with the same essential benefit. Differentiation.In a market crowded with staffing companies vying for attention, what can you do that will separate and distinguish your company from the competition? They brought innovative ideas, suggestions and solutions and produced early results and is why I extended their contract beyond the initial launch phase. Got Freud? In everyday language it answers these questions for your customers: Ideally, your choice should also be a feature or quality that will be both memorable and difficult for someone else to copy. When we talk about marketing and sales there are always lots of acronyms. It must be simple and easy to articulate and communicate, so your customers quickly understand why you’re better or different from competitors, and offers them unique benefit. Unlock the secret to standing out from the competition, attracting new customers and providing the best experience possible. What is Your USP? This site uses Akismet to reduce spam. This is something your competitors don’t have. Listen… The Difference Is The Difference. He didn’t create just another coffee shop that sold sandwiches or donuts, he focused on providing premium coffees brewed cup by cup and customized to the whim of the discriminating coffee drinker. As a personal trainer, do you have a USP? Keep the focus on the one superior advantage or promise, which provides the greatest value and most unique benefit for your “key” customers. Selling the wx24Pilot app is somewhat difficult as it is a new way of presenting aviation weather. Existing customers are a terrific source of information. December 3, 2020 by admin. If you can determine your USP – otherwise called your ‘unique selling proposition’ – your business can thrive much more easily than if you can’t. It should be compelling and relevant to your customers so as to entice them to try your product or service because it addresses their needs, fears, frustrations or desires. Can we speak to the emotional, as well as logical reasons our customers should do business with us? Hand crafted? Leave a Reply Want to join the discussion? Quite a lot, usually. You've got an upcoming hiking adventure, but you need some new supplies. How can we improve on our primary benefit? Your email address will not be published. Armed with a clear idea of your unique selling points. Marketing starts with understanding your target customer, what they want or need and what you offer to meets those needs. Why Build When You Can Buy! Every industry sector has grown dramatically during the past decade. If you’re selling B2C products and services, the customer reviews online can be a goldmine of feedback. Reeves asserted that every successful marketing campaign contained these four key elements: Although the Unique Selling Proposition concept was created decades ago, it is still very relevant in marketing today. What’s the difference between you and everyone else in your niche? The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. It’s time to review the facts and come up with some conclusions. Once you’ve picked your USP, it’s time to share it with your prospects. What Is Your USP? The goal is to identify just one good reason they should buy from you, rather than a slew of reasons. What is your USP and do you have a USP? only added to effectiveness of the original USP. His diligent focus on branding helped to make Starbucks a franchising homerun and created a company worth billions of dollars. The Proud. They designed and built two websites for us, as well as formulated and implemented numerous email and snail mail marketing campaigns on our behalf. Look at independent review organizations for your industry to see what these analysts have to say. And try out as many competing products as you can to get a feel for how they work. Got Fleas? Focus on the benefits rather than the features. So what is that? I'm Simon Jordan, and welcome back to my marketing hints and tips. It’s time to look more closely at your product. Not only would this be impossible and force them into bankruptcy, but they also wouldn’t stand out from the competition. USP is a concept first proposed by Rosser Reeves in the early 1940s. These are the elements of a compelling Unique Selling Proposition. I am very pleased with our decision to retain Aviation Marketing Consulting – they are real pros when it comes to web development, SEO and digital marketing. Posted November 1, 2019. And work your USP prominently into both your cold call pattern and your main sales pitch. 0 replies. USP stands for Unique Selling Point. Add the same tagline to your email signature and social media marketing accounts (if you use them). That means doing an in-depth analysis of each one of your competitors. The moment of truth comes when you settle on one single area of strength and turn that into a USP. This field is for validation purposes and should be left unchanged. Do you offer the faster or better or […] The fact that the campaign fostered numerous copycats, such as Got Fish? It is an old idea-and powerful. These comments don’t just talk about the product’s good and bad points, but also service issues like delivery costs, bad tech support experiences, and billing complications. In mid-2019, Westchester County retained HMMH, a leading environmental and transportation consulting firm that […]. This advice from Jim Edwards could make an amazing difference to your business. The Marines. 2. What unique approach, philosophy or point of view can we tout? Fill in this handy form for a free, no-obligation consultation, or call us at +1-801-820-0020. So what is your USP? Once you have decided on your USP, create a competitive positioning statement that articulates your USP and refer to it when developing your marketing campaign and tactics. Your sales message is at the heart of your marketing strategy and determines whether you win a distinct place in your customers’ hearts and minds. What are the things that irritate, upset, cause extra work or inconvenience, or just plain drive customers up a wall – and what can your business do about it? He took coffee to another level and charges for a cup of Starbuck’s java what a typical coffee shop charged for a complete breakfast. https://aviationmarketing.aero/wp-content/uploads/2017/04/amc-logo-cube-230x250.png, https://aviationmarketing.aero/wp-content/uploads/green-apples-red-apple-1024x650.jpg. Or, will you take a proactive, deliberate and thoughtful approach in developing your competitive positioning to ensure your successful marketing. And I am about 4 weeks plus before I pop, so I better get cracking! China Aviation Industry Strategy? What is Your USP? I love having a side project, and when I feel burned out or just plain annoyed, I know where I can get my solace. The question is: What is your USP “universal selling proposition)? What are your product’s most glaring weaknesses? The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. Hi! You may also see USP referred to as unique selling point or unique selling position statement. Here are some questions to help jumpstart your thinking on developing an effective USP for your business: First, list as many possibilities as you can and then winnow the list down to the most distinctive and promising options that provide the greatest value for your customers. Finding a marketing company that understands and appreciates the problem and is able to bring original thinking to the table is what I needed and what I found in Aviation Marketing Consulting. January 16, 2018. jodey cheyne. What is a Unique Selling Proposition (USP)? How about areas where your products are significantly weaker than comparable products? It was used in successful advertising campaigns of the early 1940s. At Oakstone, we specialise in helping US/EMEA software companies expand across Europe. In Aviation Marketing, Marketing Insights, Strategic Marketing, Unique Selling Proposition (USP) 0. 05. If you see a particular feature or problem frequently mentioned for a given product, write it down. It is always about the customer and not the product. The final step of your brand’s positioning is not absolutely necessary, although you may find value in distilling your brand statement into a simple tagline that can be used in advertising and marketing to quickly communicate your USP’s competitive positioning. You know what products are out there and how well they stack up. Do you Have One? Read more about being competitive in your industry. Every successful radio station has a USP – a unique selling proposition. What is your USP - is this an important consideration for you? Rosser Reeves, one of most influential figures in advertising during the last century, defined a USP as the ability to communicate a distinct and unique benefit a product or service offers a consumer, which only that specific product or service can provide. Once we have conducted our research identifying the right people, which is relatively straightforward, we speak to and qualify a … By David Kidd, BPR. Home / Posts / What is your USP? Posted on January 21, 2014 by Brian Hahn - Marketing. Have wide feet? Are there specific issues our customers face when researching, purchasing or using our product or service? What Is Your USP? Leave a Reply Cancel reply. Hi! Barry Siskind. A USP or Unique Selling Proposition is a concise and memorable statement that powerfully describes the unique value of your c… Start by getting in touch with your "best" customers and ask them if they can spend a few minutes giving you feedback on the products they own. How can you insure that when the customer picks up the phone to call for staffing assistance, it is your company’s name that will be foremost in his mind? I'm Simon Jordan, and welcome back to my marketing hints and tips. The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). What is your USP and how can you position your business to highlight your USP? Genius! What is your USP? Are you a locally sourced product online store? What you do want is a unique selling position. In order to arrive at your own USP, put yourself in your customers’ shoes. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people don’t have a clue as to what it is, or its fundamental importance to marketing. The campaign repositioned milk, which had been maligned as an unhealthy, antibiotic filled food to avoid, to just the opposite – as a nutritional drink appropriate at anytime. This increase in competition makes finding, defining and communicating your USP more important than ever before. Business owners often wrongly assume customers will understand what makes their business different or better from their competitors, and overlook developing a USP. Dalibor Šumiga 08. Zappos has a unique selling proposition that is quite simple: have the best return policy ever.A return policy that removes the fear of buying online and buying shoes that might not fit. But, the same principle should be applied to exhibitions. What does our business offer that consumers want or need and why? Even President Obama’s campaign slogan of “Got Hope” mimics the original campaign. Keep in mind that your USP essentially implies a promise or a pledge you are making to your customers. In what areas are your customers most satisfied with your products? In today’s crowded market, customers have more choice than ever before. Review their marketing materials, especially websites. Your USP is what makes your business and its products/services different. 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