Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. There are so many great tools available - like Tagger - that allow us to deep dive into millions of influencer profiles to find the right partners for a specific program. 5. Social takeovers are when influencers take over a brand’s social channels for a limited amount of time. An influencer can serve several purposes within your marketing strategy, whether as part of a larger project or the head of their campaign. Relying solely on total potential impressions and reach is a thing of the past, especially with platforms readily available that pull back end data from influencers. In general, there are three types of goals you can target using an influencer marketing strategy. 4. Look for metrics like conversion rates, email opens, likes, comments, and generally get a sense how active their community is in the groups they lead. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. They are busy people. Build meaningful relationships - treat influencers and creators as your partners and not your doers. Yes this takes time, and yes it may not guarantee the outcome you want (at least not right away), but it’s the only way to build authentic relationships that last. Aim to measure the impact each influencer has on each goal, so you can validate the assumptions you made in putting the strategy together. Here’s how the Nathan Chan, CEO of Foundr uses influencer marketing to market their online courses and other products: “We worked with big entrepreneurial meme pages on Instagram and had them promote a webinar for us. “Always get people to post on their Instagram feed, versus their Instagram story to get the most longevity out of the mention.”, Mike Allton of The Social Media Hat stresses the importance of being patient to build relationships over time. So let’s trust them to help bring a message to life for us. Meaning, if you don’t have the budget to pay an influencer with one million followers, start looking at who is following them, and find a smaller micro-influencer to work with instead. Focus on building a relationship above all else. These influencer marketing strategies will change because trends move fast in this industry, but a strategy for micro and nano influencer marketing is vital for brands at this moment in time. A monthly calendar is a must for all your content requirements. When you determine what role, they’re going to play in your ecosystem, you can then dive into strategy planning and understanding what type of program, partners and content will help you move the needle. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. Paying for impressions and calling that success. “A good way to find influencers in a specific industry is to look on social networks for key players in your industry, and use the trickle-down effect. And it’s more than just brand awareness, Agorapulse has been growing at a record-setting pace. Not only will this help you measure the success of your efforts, but it will also help facilitate a smooth process for collaborating with influencers down the road. Just as important is understanding the audiences on each social platform and looking for what types of content they like to engage with most frequently. Use conversational marketing strategies to increase your conversion rates and hear why the digital nomad dream might not be for everyone. 12. But their audiences are usually quite random and undefined, requiring that sheer numbers make up for that lack of focus. 10. Ideally, your influencer marketing strategy will have you connecting with people in all three categories: With this framework, you can start to map the landscape of influencers applicable in your niche. Once you have that list it’s time to apply the human eye. Following this logic, an influencer marketing strategy is defined as any marketing activities done with the purpose of identifying, engaging and nurturing relationships with people who are trusted influencers for your target customer. Being an influencer is defined by the ability to drive influence across any category. As digital conversations continue outside your control as a business owner, brand equity is increasingly in the hands of the masses. Five Unique Strategies for Your Next Influencer Marketing Campaign: Social Takeovers . The more genuine your relationship, the more invested influencers will become with a brand. Learn how to find, reach out to, and collaborate with influencers in this ultimate guide to creating an influencer marketing strategy for your online course business. An attitude of collaboration is key! It’s great to get started with influencer marketing, but you also need to measure your ROI to pave the path to success. Share this influencer marketing story. Make sure you show up looking to bring value first without expecting anything in return – you have to trust that approach will bring returns.”. Learn marketing strategies to market your book or online course, and build your email list from author Alexa Bigwarfe. We all know big reach is no longer king because you can supplement reach with an even smarter paid targeting program and we know not all small influencers are receiving “authentic” engagement, some are working together to boost their engagement as they look to grow. The advent of social media has changed the dynamics of who has influence, and how it is perceived. Want to get industry experts and online influencers to promote your online course to their audience? There are several ways to do this. Lastly, an important tip for anyone amplifying your program with paid boosting (which all marketers should be at least considering), not all social content can be amplified. Consumers react and consumer content differently. Getting perfect attribution here can be a challenge, but it can be done using tools such as custom UTM links or specific landing pages tied to each influencer. “While advertisers have started to follow consumers online, about a third of online advertising campaigns don’t work—they don’t generate awareness or drive any lift in purchase intent. You can build an entire career off of having a handful of strategic partnerships. Does this person have an audience with similar needs and pain points to your own? The core of any successful program is the right influencer who can tell a brand's story in a way that will make consumers interested and go as far to drive them to purchase. This is also the most effective way to see if this person can drive quality consumer response through comments and reactions from followers. Choosing partners based on follower count / aesthetic. Following this logic, an influencer marketing strategy is defined as any marketing activities done with the purpose of identifying, engaging and nurturing relationships with people who are trusted influencers for your target customer. It takes time to reach out and begin to form a relationship with someone. Know what you want to achieve before you dive in. JVology is an example of this. Each influencer was also given a unique unlimited code which gave a discount to their followers.”. Usually we assume that if someone has a business bigger than us, they won’t want to collaborate with us. In this complete guide to influencer marketing, we’re going to walk you through how to determine whether influencer marketing is right for you, the steps for creating an influencer marketing strategy, and how you can leverage collaborations with influencers to sell more online courses. These influencer marketing strategies will change because trends move fast in this industry, but a strategy for micro and nano influencer marketing is vital for brands at this moment in time. Once you have their attention and have provided memorable value to their community, your next step is to. It takes time to find the right people who have the right audience and the right product fit. The key is finding influencers that have the ability to influence your specific target audiences. Your influencer marketing content strategy therefore needs to work bearing in mind your target audience and the platforms they frequent online. Where can you see room for improvement? Investing in the right tech tools allows your agency partners or in-house teams to focus more on strategy vs. spending time on manual tasks that can be handled by efficient tech. Working with key influencers in the social media industry has been a terrific success.”, – Mike Allton, Founder, The Social Media Hat. Put yourself in your target influencer’s shoes for a minute. 2. Lastly, we’ll look at some mistakes to avoid when building your strategy. Susana Yee of Digital Everything has also used a combination of influencer marketing tactics to market her online course: “Currently I am in the process of launching an online course on influencer marketing. If your first thought is an Instagrammer, YouTuber, or even a Kardashian, you’re not alone. #influencermarketing, Your success with influencer marketing depends on how well you are able to align the interests of your target customer with the interests of the influencer. It will be harder to use influencer marketing opportunistically if the budget is already taken by other initiatives. But not so fast! 4 Influencer marketing strategies for pandemic-proof brands in 2021 posted on January 6, 2021 After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. Through leveraging this method, you can tap into a highly engaged and curated audience, and build alliances with influencers who are actively looking for ways to add value to their community. Influencer marketing platform is a solution which is designed to assist brands with their marketing campaigns. Micro-influencers with small but focused audiences can sometimes be more valuable. As a business and a marketer you want to see results right away. With such a large spike in eCommerce and digital spending across the globe, the potential of influencer marketing is there for the taking, especially when it’s aligned with other areas of your marketing strategy like paid media, content marketing, SEO, and PR. Measure Your ROI. So what do you look for, when evaluating possible influencer partners? Your end goal with influencer marketing is to cultivate a lasting relationship that allows you to connect with their ecosystem in a meaningful way. Internet Explorer doesn’t work well with our website. We won the Digiday Technology Award for "Best Influencer Marketing Platform"! No two programs should be designed exactly the same, as their KPIs should align with your unique objectives. What do you need and what do you want influencers to achieve for you? Understand the story the data is telling you; what are audiences responding to the most? There are many companies that provide matching services between your influencer marketing strategy goals and a roster of influencers. A long-term program with paid ambassadors may work well for you if you want to drive sales over time and introduce audiences to a variety of products and services, whereas a limited partnership could work well for a product launch. Just make sure you know your funnel goals and business objectives ahead of planning your program and picking your partners! Consumers continue to trust content coming from influencers, in 2019 Nielsen reported that consumers are 92% more apt to trust content coming from an influencer they trust than from a brand, even if they already love the brand. We’ve also sent physical products to the influencer to have them post on their feed or story, and have seen very strong returns, especially when offering a free product in exchange for post.”. ...it boasts an undeniable ROI, it’s an effective tool for managing optics in an authentic way, and it perfectly plays into the ever-increasing amount of consumers’ digital spending. Generate leads and acquire more customers: You can track this through conversions and sales. Getting an introduction can often fast-track the process of building new relationships from scratch. Influencer marketing strategy has advanced beyond seeking influencers with a large following and pretty photo. The best way to start the process of engaging with an influencer is to start small. At this point, you might be tempted to start cold-emailing your prospects to explore opportunities. Influencer marketing strategy has advanced beyond seeking influencers with a large following and pretty photo. Based on the results of the first month, assess your progress and make note of any changes you’ll want to make in future. There are many influencer tracking platforms available, but if you don’t have the budget for one, download our free outreach tracking template to get suggested evaluation criteria and a framework to keep track of your research. Having your online course or brand mentioned on their Instagram, Twitter, or Facebook in tandem with your own promotion can elevate the perceived value of your offering. 2. The key is understanding what audience needs to be influenced and who they look to for trusted opinions and recommendations. Five Unique Strategies for Your Next Influencer Marketing Campaign: Social Takeovers . “Look at who you have in your network first, identify the type of influence they have, among which customers, using which skill sets. While they can work together; hand in hand, an influencer program should not be seen as a straight up media buy. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. BuzzSumo: This tool is great for identifying people who share content around specific topics and keywords. While programs like Tagger have great tools to flag bad actors, you still want to apply the human eye to make sure any partner you consider is genuine and authentically running their brand. Reaching out to influencers for lasting value is an art, and takes time. Are they content creators, and is their content ranking? Where can you lean in to increase ROI? Give consumers a look at your brand and products through a truly diverse set of influencers that they can relate to. Ultimately, the success of your influencer marketing strategy depends on how well you are able to track your activities back to your business objectives.

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